To increase the number of people who find your site or YouTube videos, it is quite important to use appropriate keyword tools. Using insights from our digital marketing blog can help you understand how to reach your audience effectively. Keywords enable search engines to know what is in your content. They also assist your viewers in locating what they are seeking precisely. We will discuss the best free Google and YouTube keyword tools in this blog. We will discuss them in extremely simple language to allow anyone to use them.
The process of locating words and phrases that are typed in search engines by people is known as keyword research. This assists you in coming up with content that your audience desires. It also helps you understand keyword intent, which is what people really want when they search.
As an illustration, when one types “best chocolate cake recipe,” they desire to define how to make a cake. In case you write a blog about the history of chocolate cakes, this does not fit their purpose. This is why understanding keyword intent is important.
When you use the wrong keywords, you might have visitors who do not remain on the site or view your videos. However, with the right keywords, people will read your content, watch your videos, or purchase your products. That is why everyone, bloggers as well as business owners, finds the use of keyword tools extremely helpful.
Time is saved using keyword tools since you do not need to search for what people are searching for. Instead, you can obtain real information on search volume, competition, and similar keywords.
Google is the most popular search engine. There are some excellent free keyword research tools you can use for Google. Let’s look at them one by one.
The Google Keyword Research Tool is free and easy to use. You can enter a word, and it will indicate the number of people who searched it. It also provides ideas of related words.
With this tool, you can:
To illustrate, when writing about healthy snacks, the Google Keyword Planner will offer similar expressions such as “easy healthy snacks,” “snacks that make you lose weight,” “healthy snack ideas to eat with kids,” etc. These ideas help you match keyword intent.
Google Ads campaigns can also be planned with the help of this tool. You are able to view the popularity and competitiveness of the keywords. This assists you in selecting the appropriate words without losing money.
Keywords Everywhere is a free browser tool. It displays search volume, cost-per-click, and competition data directly on Google. All this information can be seen as you search, and you do not have to change the site.
It helps you:
This tool is easy to use, even for beginners. You add it to your browser, and each time you search Google, it appears with figures beside the keywords. To illustrate, you can check the number of people who are searching for the word “free keyword tools” each month.
Using Keyword Everywhere with Google Keyword Planner is simple and very helpful for planning your content. It provides you with search numbers and/or keyword ideas together.
The Ahrefs keyword generator is mainly a paid tool, but it has a free version that gives up to 100 keyword suggestions per search. It displays related keywords and the level of difficulty.
As an example, when you search the key phrase “digital marketing,” the tool indicates:
This assists you in the selection of the optimal keywords to use in your blog. Combining this tool with Google and keyword insights ensures that your content matches both popular searches and real user intent.
The second largest search engine is YouTube, which comes after Google. Using keyword tools for YouTube helps your videos get more views. These are some places of trust:
The YT keyword generator is a free tool specifically made for YouTube. It is possible to enter a word and receive a list of words that people use to search.
It helps you:
For example, if your video is about “easy makeup tips,” the YT keyword generator can suggest phrases like “makeup tutorial for beginners” or “quick makeup ideas.” These keywords can help you be found in the search results for the appropriate audience.
TubeBuddy is a YouTube creator browser extension. The free version offers ideas of keywords, search volume information, and related keywords.
It helps you understand keyword intent for YouTube videos so you can reach the right audience. TubeBuddy also provides a score for each keyword, which informs you of the ease with which you can rank it.
Using TubeBuddy along with the YT keyword generator gives a full picture of the best keywords to use in your video.
There is a free version of Keywordtool.io on YouTube. You can enter a keyword, and it will give you numerous related ideas.
This is a highly valuable tool when it comes to identifying long-tail keywords that are easier to rank. As an example, rather than simply “fitness tips,” it will indicate something like “fitness tips at home” or “easy fitness tips to lose weight.”
Note: There are those who attempt to use Google Keyword Planner on YouTube. While Google data can give ideas, it is best to use the YT keyword generator or TubeBuddy because they focus on YouTube search specifically.
Key search tools are not all alike. The following are a few easy guidelines to select the best ones:
It is easy and efficient to begin with free tools. Subsequently, you can use the paid tools in order to obtain more comprehensive data.
Target long-tail keywords – Long-tail keywords are longer phrases and are simpler to rank. For example, “free keyword tools for YouTube beginners” is better than just “keywords.”
Keywords should be used naturally – Don’t force keywords into your copy. They ought to be natural in sentences to make your readers enjoy the text.
Free keyword tools can enable you to rival larger websites and channels even when you are new or have a small team.
It is quite important to use the appropriate keyword tools to expand your website or a YouTube channel. Such tools as Google keyword research tool, Keyword Everywhere, YT keyword generator, and TubeBuddy will find the most suitable keywords. Being aware of the intent of the keywords will make sure your content is seen by the right people.
The most useful digital marketing agency, such as Digisparx Digital Solutions, can help you make sure you appropriately use keywords and expand your presence on the Internet.
Begin with free tools, find the correct keywords, and produce content that your audience desires. In so doing, you are able to expand your site or your YouTube channel even when you are new. With the best keyword tools at hand, you will always be ahead of competitors and be able to reach more people.
Keep in mind that proper use of keyword tools + knowledge of search intent = increased traffic, increased engagement, and increased results.
