Everywhere in the digital world, there is content. Every day, individuals are creating blogs, YouTube videos, or pins on Pinterest. Nevertheless, attention and traffic are not received by everyone. The main reason is simple: they do not know about keyword research. It may not be seen even with the best content. However, using the correct keywords, your content can get in front of thousands of people with no problem.
This guide will explain keyword research in very simple English. In addition, blogging, YouTube, Pinterest, and SEO step-by-step will also be discussed. At the concluding stage, you will understand how to effectively utilise keywords and why they are so important.
It means finding the exact words or phrases that people search on Google, YouTube, or Pinterest. As an illustration, when one is interested in purchasing new shoes, he or she may type the following query in the search box: “best running shoes in India under 2000. “On the same note, when an individual needs recipes, he or she can type in “easy Indian vegetarian recipes.”
Keywords, therefore, are bridges that will get you to your audience. You can create content that is already demanded by people, should you are aware of them. This makes your blog, video, or pin have increased traffic.
Now, let us understand why it is very important in digital marketing:
Moreover, keywords allow you to save time. You do not have to guess what to write about; you can instead concentrate on what works. Lastly, it will result in improved outcomes with minimal effort.
In the process of keyword research, we usually find two types:
| Type | Example | Meaning |
| Short-Tail Keywords | “Shoes” | Very general, one or two words, high competition. |
| Long-Tail Keywords | “Best running shoes for men in India under 2000” | Longer, specific, lower competition, easy to rank. |
In fact, using long-tail keywords in SEO is smarter because they are easier to rank and attract the right audience. To illustrate, a person who types in the search query “best red saree under 3000” already has an idea of what he or she wants.
To understand how to use long-tail keywords in SEO for better optimisation, you may also check our On-Page & Off-Page SEO Guide.
When it comes to blogs, writing without keyword research for blogging is risky. You can be diligent, yet you will not find so many readers of your articles. Thus, bloggers have to follow the following steps:
As an illustration, you cannot write just about a diet plan, but you can write an easy Indian diet plan to lose weight. Your blog is thus more specialized and useful.
YouTube is the second biggest search engine across the globe. Short and straightforward questions are typed by people here. That is why keyword research on YouTube is a little different from blogging.
Tips for YouTube:
Indicatively, you do not have to call your video My fitness story, but you can call it a weight loss diet plan for beginners in India. Consequently, your video will be found by an increased number of people.
When it comes to blogs, writing without keyword research for blogging is risky. You can toil, but you will have fewer people reading your articles. Thus, bloggers will have to adhere to the following steps:
As an example, you can write not just about diet plans but also about an easy Indian diet plan to lose weight. Thus, your blog turns out to be more specific and helpful.
There are many free and paid keyword research tools available today. Some are for blogging, others for YouTube, and a few for Pinterest.
| Tool Name | Best Use | Free or Paid |
| Google Keyword Planner | Blogging & SEO | Free |
| Ubersuggest | Blogging & SEO | Free + Paid |
| SEMrush | Blogging & Competitor Analysis | Paid |
| Ahrefs | Blogging & SEO | Paid |
| TubeBuddy | YouTube keyword research | Free + Paid |
| VidIQ | YouTube keyword research | Free + Paid |
| Pinterest Trends | Pinterest keyword research | Free |
Therefore, with these tools, you can search keyword research in minutes. In addition, they save your time and give accurate data.
Another smart technique is competitor keyword research. You do not need to begin with nothing, but you can take an example from those already in the ranking.
Steps:
This makes you save time and have a higher likelihood of success. Conversely, competition should not be overlooked, as it could hold you back.
To make things easier, here is a simple process:
| Step | Action | Example |
| 1 | Think of a topic | “Healthy recipes” |
| 2 | Use search bar suggestions | “Healthy recipes for kids” |
| 3 | Use keyword tools | Check volume & competition |
| 4 | Pick a long-tail keyword | “Easy, healthy recipes for kids in India” |
| 5 | Create content | Blog post, video, or pin |
Hence, following this flow will give you better results.
To render it more obvious, the following is a little example:
It goes without saying that the long one is better. It is specific; hence, it has visitors with already known preferences. Therefore, using long-tail keywords in SEO is always more effective.
Although keyword research is simple, beginners often make mistakes.
Many beginners repeat mistakes like keyword stuffing or ignoring long-tail keywords. To understand what Google itself recommends, you can check the Google Search Central Blog. However, if you avoid these mistakes, your keyword research will become more powerful.
When you are accustomed to basics, you can experiment with more advanced techniques:
Consequently, your content would remain new and remain ranked.
There is a new world of search. Nowadays, people search in natural language with the help of AI and voice systems such as Alexa and Google Assistant. Therefore, the future of keyword research will focus on conversational keywords.
For example:
Therefore, it is necessary to consider the way people speak, not only write.
To sum up, in SEO, blogging, YouTube, and Pinterest, success depends on keyword research. When you know what people are searching for, you are in a position to provide them with appropriate content. Conversely, when you neglect it, nobody can come to know about your work.
And, last but definitely not least, this one-liner: content is king, but keywords are the key. The king is unable to reign without them.
